Improving your SEO is one of the most effective methods to sustainably increase your site’s traffic. And fuel your business with prospects and customers. A short guide to the simplest methods.

When you decide to launch your business on the internet, your website is the backbone of your communication and marketing strategy.

You then have three main levers at your disposal commonly called the SEM, ie the Search Engine Marketing . This acronym includes 3 elements: 

  • 1the SEO , short for Search Engine Optimization , or SEO in good French.
  • 2the SEA , acronym for Search Engine Advertising , or literally “search engine advertising.”
  • 3the SMO , acronym for Social Media Optimization , is the optimization of visibility on social networks.

However, the SMO is less and less associated with SEM: the influence of social networks on visibility in search engines is indeed considered indirect and not direct.

We will focus our attention on SEO …

It is today the best way to get free qualified traffic and especially that generates leads, prospects and customers.

Free is all relative in that improving your SEO requires work and patience . But unlike the SEA, where stop advertising stops net traffic, it will not happen if you decide to cut your SEO budget.

You have just made a professional website ?

We will see together how to make your site known through the improvement of your SEO .

Optimize the H1 title of your pages

Title H, 1 also known as header 1 or tag H1, is the main title of a web page . It is a fundamental element for a good SEO of a page.

This title will allow Google and your users to know the subject of your page: understand that you must bet everything on this title.

So you need to put your main keyword in your title so that Google and your users can understand what it’s about on your page.

And think about optimizing the 3 places where the title H1 is listed on your page .

In addition, there are 5 more H. The H2, H3, H4, H5 and H6. These are other titles that will be used to structure your page and to indicate to the search engines what are your titles as well as your subtitles.

Work your chapos

The chapo in an article is an eye-catching and synthetic text that comes right after the title . This small text is read by a large majority of readers.

Its primary purpose is to inform your readers in a few sentences of what they will learn, to give a tone to your article (committed, serious, light, neutral ..) and, above all, to encourage them to read the rest of the story. article .

You will understand: you must take care of this text and offer a quality text that will catch the reader. Because it is very important to keep your users on your page.

How to optimize your chapo? 

In reality it is quite natural: you must try to catch the reader’s attention.

Be hard-hitting and try to intrigue the reader.

Google offers thousands of results. The only possibility for you to keep your reader is to propose something really different and interesting.

Structure your content

You must structure your content with your Title tag (H1, H2, H3, H4, H5 and H6).

These tags will allow your readers and especially Google to understand the structure of your content and have an orderly reading .

Without this, your users can get lost in your content and thus leave your page quickly.

Also remember to add lists and make an update to keep your users stay.

Several tips for these titles:

  • Put your keywords in and diversified your keywords
  • Be logical in your H1 / H2 / H3 / H2 / H3 / H2 / H3 structure …
  • One and only H1!
  • Once optimized do not touch!

Adopt a responsive design

The content you offer must be adaptable to all types of screens and materials , both graphically and in terms of UX (user experience).

We all know today that more and more people are surfing from their mobile or tablet .

This is an important element to create your site and your content: they must be easy to read and read on computer and mobile.

If you want to know more about the user experience, this article gives you tips on how to keep your visitors on their website .

Another point: since 2015 Google has integrated the responsive to its algorithm.

If your site is not responsive, you will be penalized.

Improve your menus and your internal mesh

When a user does not find what he wants on a site, he will tend to flee your page or your site.

Result ?

You will increase your bounce rate and you will lose SEO.

Your menu is of paramount importance. So be sure to treat it to make it easier for your users to surf.

Propose  a clear, simple, intuitive, designed and detailed menu .

UX design, or user experience is the key element of navigation on your website. And this experience goes through the design of your menu and your internal mesh.

The internal mesh corresponds to the different links between your pages .

In other words, are your pages linked correctly?

You must force yourself to have a three-band link. That is, your pages must be accessible in three clicks.

In addition, feel free to  update your old articles  to add internal links to your new articles.

Create inbound links

Once your internal mesh clear, your keywords well chosen and used, and your content written and distributed, you still have to create links.

The links act as a voting system: each link is a more or less strong vote expressing that your site, page, content is relevant.

Feel free to read this article to understand  why and how to do netlinking .

One of the simplest and safest ways to get links to your site or page is to  make guest articles .

Understand Google and the search engines

It is important to understand the search engines , and Google in particular, to avoid making some mistakes. You must force yourself to know some of Google’s techniques to better control your SEO strategy.

Know that Google has robots that visit your site. These robots are designed to analyze and classify your pages / sites according to their relevance.

To be relevant in your proposals, try to make it easier for Google’s robots to properly process your site.

Take an interest in the robots on your site

Once you know how Google works, you will be able to look at robots at your site. This is called a crawler.

This crawl can be symbolized as a time budget that Google gives to each site . Try to maximize this time that Google offers you otherwise, it will give priority to your competitors …

The robots will try to understand your pages and gauge if they are qualities or otherwise, and then rank according to their criteria. 

On the other hand, you need to ask yourself these questions:

  • How long does Google spend on an e-commerce site?
  • At what frequency ?
  • Do robots come on all my pages?
  • What is the path taken by Internet users?

These 4 questions are necessary to make a good SEO.

Do not worry, some tools help you answer such questions as Google Search Console or Botify .

Conclusion

You are now armed with 8 effective methods to improve the SEO of its site:

  • Optimize the H1 title of your pages
  • Work your chapos
  • Structure your content
  • Adopt a responsive design
  • Improve your menus and your internal mesh
  • Create inbound links
  • Understand Google and the search engines
  • Take an interest in the robots on your site