Google is planning to sell off Zagat, the American restaurant review guide bought in 2011, according to a Reuters report today. The search giant has reportedly been in talks with several companies that can potentially buy the service, which belongs to Google Maps and is maintained by a small team of Google employees. The rumor of sales may include the Zagat brand name and its website, the report says.
Google initially bought Zagat nearly ten years for $ 151 million, a move overseen by Marissa Mayer when she was still a Google executive and prior to her role as Yahoo’s CEO. Google has integrated Zagat restaurant listings as part of its card product, while Google employees have been in charge of the online presence running at

Zagat was a private company until its acquisition, so its financial statements were not disclosed at the time of the sale. But he struggles to find a buyer in 2008 at a price of $ 200 million. One of the factors that led to its eventual sale was the rise of Yelp, which has become a formidable challenger in the discovery market from 2004 and reviews of online restaurants.
On Yelp, reviewers are proud to drop anything they like and do not like about a restaurant down to the last detail. In the old Zagat presentation texts, each review is filled with short, uninspired sound clips and service scoring system never reaches quite mainstream recognition in the Yelp five-star system path into the era of the Internet.

The rivalry is well documented. A month after Google acquired Zagat in 2011, it made the mark a favor: Mobile Search Yelp was redirected to Zagat as an ad result that appeared above Yelp’s own site. Still, Google often does not take advantage of the omnipresence of Google Maps to push the Zagat ahead of the competition, letting the service languish away while Yelp has become a powerhouse. There was no word on what price Zagat could go for. A Google spokesman declined to comment.